Searchmetrics found that, of all content included in Google’s general search listings, video showed up frequently, being displayed in over 75 percent of all search results. The implementation of video not only increases SEO strength, but also increases the lead generation from the desired target markets.
When companies have a great marketing video, add a gate when publishing it. A gate is basically an online form people must fill out, usually with their name and email address, in order to watch the video. Those users are then added to the lead funnel or simply subscribed to the company’s email newsletter. It’s also important to have a video that is actually open to anyone to watch and that will give the users a piece of information that will keep the them wanting more of the company’s information, promotion or important material.
Social media is great for gated videos because once users have input their information in the online form, you know there is interest in your products or services.